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WHO WE ARE

The Peninsular Export Company is part of the century-old VPSA Paramasiva Nadar group of companies based in Virudhunagar.
The VPSA Paramasiva Nadar group is among the largest traders and processors of spice and spice powders in the country with its products being chillies, turmeric and coriander.
We launched our brands Thillais and Masala chef to showcase our manufacturing and product development capabilities.
Thillais is our consumer brand that offers spice and masala powders that are easy and convenient.
Masala chef is our food service brand to meet the requirements of the food service industry.

Vision

To lead the industry with innovative products that will delight and nourish customers with the foods they love.

MIssion

To empower every homemaker in the kitchen with innovative foods that make cooking fun and easy

Values

Message From MD

At Thillais we take our food seriously and believe that our customers deserve the very best and focus on creating products that are innovative and help making cooking fun and easy. Cooking should be a joyous experience and all of this is possible today with Thillais.
Our focus on food safety and quality is rigorous and we keep striving to be better everyday. Our team of quality control and food safety specialists work round the clock to ensure that you get a safe and wholesome product at all times.
You will soon see a range of new products that will again be fun and easy and of course delightful.

Message from Managing Partner

At Thillais we take our spices seriously and believe that our customers deserve the very best and focus on creating products that are innovative and help making cooking fun and easy. Cooking should be a joyous experience and all of this is possible today with Thillais.

Our focus on food safety and quality is rigorous and we keep striving to be better everyday. Our team of quality control and food safety specialists works round the clock to ensure that you get a safe and wholesome product at all times.

You will soon see a range of new products that will again be fun and easy and of course delightful.

Jaisinh Vaerkar

OUR JOURNEY

Future Expansion

To develop more innovative products using spices

2021

Masala Chef

Masala chef a brand of spice and masala blends was launched in 2021 with blends crafted to meet the specific requirements of the food service industry.

2010

Thillais

Thillais was launched in the year 2010 when we decided we needed a brand to showcase our world-class manufacturing capabilities from our export business and offer a range of highly differentiated products targeted at the young urban consumer

1912

The Peninsular Export Company

The VPSA Paramasiva Nadar group of companies traces its origins to the year 1912 when it began trading in spices in Virudhunagar.

OUR SERVICES

We offer private labelling and white labelling of whole spices, pure spice and masala powders.
Packaging can be customised to suit a wide variety which includes mono cartons, pillow pouches, carton packaging, and stretch wrapping of packages.

The magic of flavor, The taste that lasts.

Whats Makes Our Spices Special?

Pure Ingredients

Our raw material sourcing capabilities ensure that we get the right raw material from the growing centres from approved vendors and clean and store them.
This ensures that all raw material passes our stringent quality standards.

Certified

Our products are halal certified, with manufcaturing facilities also BRC certified, ISO 9001: 2015 certified

Clean & Safe

Our manufacturing units are BRC Grade A certified and also equipped with in house analytical and microbiological laboratories to ensure a clean and safe product.

Customization

Our in-house analytical and microbiology laboratories are fully equipped with competent staff to ensure that all products meet standards and are used in purest form

Sustainability

Reduction in use of plastic, energy/fossil fuels and increasing green cover

Spice powders for the food service industry

OUR PRODUCTS

"Wining hearts of millions with our spices"

BEST OF THILLAIS MASALA

BEST OF MASALA CHEF

WE ARE ALSO AVAILABLE AT

AWARDS

CERTIFICATION

TESTIMONIALS

I used pandiyanadu mutton kulambu, madras fish masala and chettinad chicken mix also. It is very easy to cook enjoy with family

Manjumathy Venkatachalam

Its an honest review. I am a big fan of Thillai’s and Badshah masala,, So far I have purchased thillai’s mutton masala, chicken masala, chicken pallipalayam masala , fish fry masala and pop corn kit. It gives an amazing and authentic taste especially mutton masala you don’t need to add any other spices only that particular masala for the meat is enough. Please try at least once and you wont stop purchasing from Thillai.

Anusuya R

Actually I am using this Thillais masala since last 1 year. The authentic taste and flavour that we get from this masala is really fantastic which brings the restaurant style feel. I simply love their range of products.

M Geetha Priya

Their ‘pop n flix’ and crispy mixes are a must try

Arun Shekar

Tried their Virudhunagar Chalna mix …fell in love with it . Great taste !

Karthikeyen sks

Karuvepillai chicken sema

Saranya Soundarya

Wow.. I enjoyed the taste of madurai mutton masala.. superb.. good work.. felt like home made.. thank you

Vinothini Udhayasankar

VIDEO TESTIMONIALS

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